Advertising Effects on the Comsumer

Call me easily influenced, but I am sure that there are many out there who would agree with me.  I'll be the first to admit that I am influenced by the advertisements that I see on a regular basis. Maybe it is because I am interested in going into advertising, but I have always loved watching commercials.  It excites me to see the products that I see advertised on TV in the stores and it definitely influences me to purchase those items.  I am a sucker for a sale and a new name brand or product.

I come from a family of  what I like to call "muters" and I'll explain what I mean.  While watching a television program, whenever a commercial comes on, they immediately MUTE the television. This bugs me to NO end because I miss out on all the commercials and new products! There have even been times where after watching a commercial for a restaurant or food product, I suddenly want to go to that particular place or eat that food; sometimes to the point that I will go right there and then. I feel that advertising has a great influence on the way we shop; where and when and how.  I am sure that there are more strong-willed people out there, but as for myself, I am a victim of good advertising. 

Zannah Knight